Rebranding a luxury women's clothing store

An online store, showcasing fashion for women who desire something stylish and luxurious. Relaxed glamour with a relaxed price tag.

The challenge

To reinvigorate an existing clothing brand with a new name, purpose and full image change. Goodbye Little Ditsy, hello Copper & White.


  • Create a new brand name and logo, and develop brand guidelines.
  • Create a website that fits the newly designed guidelines, and creates a smooth customer journey to encourage sales.
  • Design stylish literature that can showcase the fit and feel of the brand and can be used across various exhibits.
  • Provide social media training to enable the Copper & White team to manage all profiles in house. And
  • Offer marketing consultancy to ensure a successful marketing strategy, and growth within the business.


To be given the opportunity to create a new brand that reflects someone’s business is always an exciting time. We’re delighted with the new feel of Copper & White, and we’re thrilled that our client was delighted too. The client has found that the new branding has driven an increase in revenue, and has said that she personally feels a new passion and pride in her business.

The development of the new website was a huge part of this project, as we created an e-commerce site that could truly showcase the brand and create the perfect platform for this business to grow.

We provided a 4 hour training and consultancy session with our client, which saw us supporting her in figuring out her target market and gaining a better understanding of how to reach this market through social media efforts. This session gave some really hands on advice around managing social media platforms, which means the client can now manage social media in house.

We’ll be continuing to work alongside Copper & White, as we provide monthly consultancy sessions which will see us analyse performance, results and support the delivery of the marketing strategy.

View the Copper & White website here.