Promoting a major UK City’s Fashion Week

Fashion City York is a stylish annual event, that brings together the very best of York’s fashion and beauty scene.

The challenge

We got involved with FCY to create a modern new brand that encompassed all things fashion, whilst managing all elements of communication and marketing.


  • A rebrand of Fashion City York to showcase a high end, and modern feel.
  • A new website to promote the 2017, Six Days of Style event.
  • An events programme, that was reminiscent of a luxury fashion magazine.
  • New signage to showcase the new FCY branding.
  • Management of all communications across the website and social media.


We worked on the rebrand of FCY to begin with, before rolling this out across all literature and online promotion.

We went on to launch a marketing campaign that covered the North of England and included a thorough print advertising and PR campaign, with an end goal of driving footfall to the city of York.


The rebranded project was very well received across the City, with new businesses looking to get involved based on the new appearance and feel of FCY.

Fashion City York website